Thursday, February 26, 2009

Dial-up rising?

The Wall Street Journal recently published an article about how the economic recession has caused some families to keep their dial-up or even switch back to dial-up in an effort to save money.

EarthLink and NetZero are the two biggest dial-up service providers.  Their costs are $7.95 and $9.95, respectively.  For EarthLink, that means only paying $0.25 for each day of the month.

"Broadband service tends to be at least triple the price of dial-up. A July study by the Pew Internet and American Life Project found that the average U.S. broadband bill is $34.50 a month."

Both companies are used to focusing their advertising towards lower-income areas.  However, in the current situation, both companies are focusing on suburban areas with their recent advertisements.  EarthLink is working with the AARP to focus on elderly people, while NetZero is hoping for a more nationwide audience.

"I am absolutely not telling anyone that broadband isn't a terrific medium," Mr. Goldston says. "All I'm saying is, times are tough. And if you're looking to save money, we're an option where you don't have to cut out -- you can cut back."

The article talked about how, technologically, dial-up should have been extinct by now, but the economic conditions are prolonging dial-up.  This makes me wonder about all of the technological, medicinal, and scientific answers that aren't being discovered because of the economy....

3 comments:

  1. I guess this is a good way to help people save money, I have been seeing great offers like this all over town.

    Today I was on my way to work and I saw the price of gas the on friday for both premium and plus.

    Anyway a company can attempt to save others money and keep revenue coming in they will do it.

    No one wants to have a store closing sign in front of it during this recession.

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  2. This is a good idea for people to embark on. Prices are gonna start going down for certain items, so that people will purchase them. It doesn't work like that for everything, but it is a start. Dial-up may be a better financial solution. If it works the same, then why not save a few extra dollars a month?

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  3. I think that our government has the secrets to technological devices that they'll never release to the general public, ahem, area 51.

    But other than that, you make a good point when you say that people are converting back to dial-up, or staying with dial-up to save money.

    Who knows when we'll get out of this cyclical vortex of economic terror, hopefully it's soon.

    In the mean time, kudos to those who are saving money, and double brownie points for their patience; they can deal with the pros and cons of dial-up.

    I don't think I could do it.

    Especially considering that I used my Grandmother's Earth-link, when I was up there one weekend doing school work, and the slow steady image of "the page is still loading" almost took a few years off of my life.

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